Currently our target demographic sees lululemon as a women’s athletic apparel company. Moreover, not enough men know that lululemon sells menswear.
Develop a marketing plan for lululemon menswear that focuses on speaking to a new guest while operating within the current decentralized brand model.
The Team: Josh Ryerson - Producer + Designer | Kat McMahon - Media planner + Designer + Copywriter | Jacob Parris - Producer + Designer | Olivia Peek - Art director + Designer | Alyssa Gilbert - Account + Strategist | Me - Art director + Designer + Copywriter
Podcasts are on the rise. With low barriers to entry, almost anybody can make their own podcast these days. 68% of podcast listeners said they wouldn’t mind a few extra ads playing so that their favorite podcasts could continue. Our demographic appreciates getting information through word of mouth, so these advertisements would feel as though they are a part of a conversation and not a pre-scripted generic ad.
Tinder & Bumble
Meet Lulu! Our very own Miss Lulu Lemon is on Tinder & Bumble and she has special surprises for men who match with her. Most people that match with Lulu will receive a link to shop directly on the lululemon men’s website. A few gentlemen will have the opportunity to meet up with Lulu where they will be outfitted in our clothing and go on a lululemon sponsored adventure!
Mobile Pop-up Dressing Room
The dressing rooms will be a virtual adventure. The walls will turn into whatever adventure he desires with the push of a button. This allows him to better understand the versatility of the product. Once outfitted in lululemon clothing, he will be able to experience sweat happening in real time.